Ledger & Line brand kit

The logo, colours and type, ready to use

Everything you need to show Ledger & Line correctly: the brand guide, the logo files and the few rules that keep them clear.

Download the brand guide Get the logo files

PDF, 19 pages, 3.5 MB

Logo

One wordmark, two colours

Ink letters with a honey ampersand and full stop. Keep clear space the height of the “l” on every side. Keep the wordmark at least 120px wide on screen, or 30mm in print, and use the monogram below that. Never stretch, recolour, outline or add effects to it.

On light: deep green and honey ink
On dark: cream and honey
App icon, for square spaces

Colour

Cream, deep green, sage and honey

A warm page, green ink and one bright fill. Honey draws the eye, so it's kept for the main button and highlights.

Cream
#F3EAD6
RGB 243 234 214
The page background
Deep green
#263A2C
RGB 38 58 44
Text and dark surfaces
Sage
#41604A
RGB 65 96 74
Brand sections and focus
Honey
#F0C76A
RGB 240 199 106
Primary buttons and highlights. A fill, never text
Honey ink
#B5852C
RGB 181 133 44
The logo's accent on light backgrounds

Typography

Fraunces for headlines, Manrope for everything else

Both are free on Google Fonts. Where they aren't available, use Georgia and Arial.

Headlines · 700 and 900
Fraunces
A warm, soft serif for the display line and the first two levels of heading.
Text and interface · 400 to 700
Manrope
A clear sans for body text, smaller headings, labels and buttons.

The brand guide

Everything above, in full, in one PDF

Ten sections, from the story the brand tells to how the brand character moves. Start here if you're writing, designing or building for Ledger & Line.

Download the brand guide

PDF, 19 pages, 3.5 MB

01The brand · Who it's for, the one-liner and the story every page tells
02Voice · Clear first, then easy to scan, then motivating, and the words to use
03Logo · The wordmark, its colours, clear space, minimum size and misuse
04Colour · Five brand colours, three ramps and the pairings that pass WCAG AA
05Typography · Fraunces and Manrope, the scale and the hierarchy
06Layout and shape · Spacing, corner radius and ruled lines
07Interface · Buttons, badges, alerts and cards
08Spot icons · Ink line work with one honey detail
09Photography · Warm light, real work and the customer in frame
10Pixel Pras · The brand character and where it belongs

Downloads

Every logo, ready to download

Use SVG wherever you can, such as websites and design tools. Use PNG, 2,000px wide on a transparent background, for email signatures, documents and anywhere SVG isn't accepted. The one-colour versions are for printing in a single ink, embossing, engraving or placing over a photo.